Web Management

Sitecore Webinar to Provide Web Engagement Management Clarity for Digital Marketers

SAN FRANCISCO - November 2, 2010 – Sitecore, the leading provider of .NET Web Content Management System software, today announced an upcoming webinar titled, “Demystifying Web Engagement Management.” In the Webinar, attendees will gain a better understanding of web engagement management (WEM) and why leading marketing organizations are embracing WEM. During the discussion, featured speaker and industry expert, Scott Liewehr will:

* Cover how to determine where your organization is on the WEM maturity model
* Present a vision that you can take back to your team of what your organization has to gain by embracing WEM
* Describe how content optimization, multi-channel management and sales automation fits into the WEM framework
* Provide practical, step-by-step advice for implementing WEM strategies with your website
* Describe the differences between quality and quantity analytics measurement, and its impact on the customer experience

WHO: Scott Liewehr, Lead Analyst and Senior Consultant from
The Gilbane Group WCM practice

WHAT: Webinar – Demystifying Web Engagement Management: Why it’s
Crucial to Your Business and How You Can Master It

WHEN: Wednesday, November 3, 2010 at 2:00 p.m. ET

WHERE: Visit here to register for the webinar

“Today’s successful digital marketers recognize the need to deliver value in every interaction and to maintain a consistent level of intimacy across all customer exchanges,” said Scott Liewehr, lead analyst and senior consultant from The Gilbane Group web content management practice. “These principles serve as the basis for the Web Engagement Management paradigm, and require a shift in thinking beyond traditional web content management. The companies which embrace this shift and view online visitors as the core of their strategy are clearly excelling beyond those who continue to focus solely on web pages.”

During the webinar, attendees will be able to submit questions directly to the presenter and join the discussion on Twitter with the #SitecoreWEM hashtag.

About Sitecore

Sitecore’s Web Content Management System (CMS), portal and marketing automation software solutions enable companies to deliver compelling Web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore’s industry leading flexibility and scalability allow companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organizations have created and now manage more than 24,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd’s of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook and The Knot. Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.

posted by Raj Vaishnaw @ 9:35 AM