Web Management

Aarkstore Enterprise -Web Content Management Market Shares

posted by Raj Vaishnaw @ 9:36 AM 2 Comments

Web Content Management | Aarkstore Enterprise – Aarkstore Enterprise -digital Asset

Digital Asset Management (DAM) Market Opportunities Strategies, and Forecasts, 2008 to 2014

A new study on digital asset content management markets. Systems are poised for significant growth as the entertainment and media industry adopts digital media technology. The costs of making and distributing film goes way down, video and images are repurposed and reused, different types of entertainment is being developed based on what ordinary people create and watch on UTube. Changes relate to purchase of marketing and Web 2.0 based applications based on XML and integration technologies.

Digital asset content management solutions matter to corporate IT because they are used to manage the ever-increasing volumes of information used by marketing departments dispersed all over the world. Media, video, and Web content needs to conform to mounting regulatory requirements and legislative pressure. Digital asset content management systems are used by marketing departments to provide information in a manner that is responsive to local needs and requests from distributors for material that is highly localized and personalized.

Caching systems are evolving inside repository systems to speed up delivery of information. Alternative delivery systems are creating flexibility for document and content capabilities. The entry of SaaS players and open source players changes the market by giving Web 2.0 market participants strategic advantage.

Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are done. Managing rich media assets is an essential component of an enterprise content platform. Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re-purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets.

Digital asset content management markets at $203 million in 2007 are anticipated to reach $558.6 million by 2014. Market growth is a direct result of movements to leverage the Internet as a channel, respond to implementation of broadband networks for video and image transmission, create automated marketing systems implementation, and leverage market opportunities brought by the ability to have data sent over portable wireless devices. Disparate changes in the presentation of video and image content promise to drive market growth.

For more information, please contact :
http://www.aarkstore.com/reports/Digital-Asset-Management-DAM-Market-Opportunities-Strategies-and-Forecasts-2008-to-2014-12036.html

posted by Raj Vaishnaw @ 9:36 AM 0 Comments

Rule Your Web Market with PPC Management!

Effective Pay Per Click services offered by a Pay Per Click management company are essentially crucial to attain visibility in every search engine. That’s the reason why Pay Per Click (PPC) is now widely accepted as the fundamental component of an online marketing campaign. PPC is a new age promotion technique that offers instant traffic, in contrast with the time consuming and tedious process of optimizing sites for the search engines.

Your site, in order to show up at the top of the search engines you have two options. The first one is to invest in search engine optimization where you have to spend time optimizing your site and working to improve your search rankings. The second and most effective option is to use ppc services that is where you create small ads which show up at the top of the search results in different search engines. When someone clicks your ad you Pay Per Click. What you pay is determined by how competitive the search term is.

Pay per click internet marketing are being offered as part of organic SEO campaigns to bring in a regular flow of clients via PPC management techniques including keyword generation, bidding process, ad copy writing, landing page design, traffic analysis plus more. Today, there are hundreds of web marketing as well as SEO firms that provide PPC management services. Their team of dedicated PPC experts works round the clock to provide guaranteed results. Basically, these firms get your campaign rolling on Overture, Google, MSN, and other search engines. Their experts set your spending limits and can change them when you ask them to do immediately. They alert you of significant keyword changes, bid gaps and opportunities. The best thing about these firms is that they change your campaign focus as required, based on market trend, seasonal behavior of customers, financial approach and other factors.

It is quite possible that you would get reasonable and reliable PPC services, as there has been a stiff competition among many PPC companies that offer these services. However, while selecting a PPC service, you should make sure that the company has substantial experience managing successful PPC services.

posted by Raj Vaishnaw @ 9:35 AM 0 Comments

Sitecore Webinar to Provide Web Engagement Management Clarity for Digital Marketers

SAN FRANCISCO - November 2, 2010 – Sitecore, the leading provider of .NET Web Content Management System software, today announced an upcoming webinar titled, “Demystifying Web Engagement Management.” In the Webinar, attendees will gain a better understanding of web engagement management (WEM) and why leading marketing organizations are embracing WEM. During the discussion, featured speaker and industry expert, Scott Liewehr will:

* Cover how to determine where your organization is on the WEM maturity model
* Present a vision that you can take back to your team of what your organization has to gain by embracing WEM
* Describe how content optimization, multi-channel management and sales automation fits into the WEM framework
* Provide practical, step-by-step advice for implementing WEM strategies with your website
* Describe the differences between quality and quantity analytics measurement, and its impact on the customer experience

WHO: Scott Liewehr, Lead Analyst and Senior Consultant from
The Gilbane Group WCM practice

WHAT: Webinar – Demystifying Web Engagement Management: Why it’s
Crucial to Your Business and How You Can Master It

WHEN: Wednesday, November 3, 2010 at 2:00 p.m. ET

WHERE: Visit here to register for the webinar

“Today’s successful digital marketers recognize the need to deliver value in every interaction and to maintain a consistent level of intimacy across all customer exchanges,” said Scott Liewehr, lead analyst and senior consultant from The Gilbane Group web content management practice. “These principles serve as the basis for the Web Engagement Management paradigm, and require a shift in thinking beyond traditional web content management. The companies which embrace this shift and view online visitors as the core of their strategy are clearly excelling beyond those who continue to focus solely on web pages.”

During the webinar, attendees will be able to submit questions directly to the presenter and join the discussion on Twitter with the #SitecoreWEM hashtag.

About Sitecore

Sitecore’s Web Content Management System (CMS), portal and marketing automation software solutions enable companies to deliver compelling Web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore’s industry leading flexibility and scalability allow companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organizations have created and now manage more than 24,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd’s of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook and The Knot. Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.

posted by Raj Vaishnaw @ 9:35 AM 0 Comments

Web Project Management: Lessons Learned

I’ve been spending a lot of time lately doing the final stages of project planning and management for the launch of the new San Jose Public Library website (launching soon, I promise!). This is the culmination of a 3 year project, from the earliest stages of planning and hoping to the final stages of a completely redesigned site (courtesy of Nate Hill), running on a new CMS (Drupal of course), with mostly new content and a lot of content removed, and we’ve turned over all content maintenance directly to the staff.

The coolest thing, in my humble opinion, is that we’re asking all of our staff to write content (in the form of blog posting) that shows up throughout the site. Why is that cool? First, I do mean all–pages, librarians, aids, managers, clerks, library assistants…from all branches and departments. We’re not choosing who gets to write based on classification or degree-status. To me, that’s only right, but for some reason it seems to surprise a lot of library people. Second, we’re a rather large library and have 300 staff already signed up to write for us. That is a lot of staff! Oh, did I mention we’re not pre-moderating either? When staff click ‘Save,’ it’s up live on the site. We trust them.

What I’ve discovered about myself as a project manager as I work through this gargantuan project is that I am rather informal in the way I tackle things. We’ve got an actual to-do list, which changes daily. People sign up for what they’re responsible for, do it, and I talk to everybody daily to see where we’re at. This too is informal, e.g. over coffee at Philz in the morning. But no project management software is being used, no fancy tracking spreadsheets (I started with one but gave it up).

We currently have an 8 page to-do list for our Digital Futures team right now, with the scary big issues listed at the top (also listed on my white board — see photo) and the more detail-oriented stuff listed below that. And you know what? It works. And what is the lesson I take away from all of this?

It doesn’t have to be fancy to work.

I think there is an inherent expectation that we’re supposed to use fancy tools to track projects, progress, and staff time expenditures. And granted, those tools are cool…and make for impressive show-and-tells to the management. But if doing something simpler works, don’t choose the complicated option just to look more impressive. Simple is always better.

The other thing I’m learning about myself as a project manager is the following:

Trust your staff.

I realized the other day that I do actually trust my staff to be doing what they’re supposed to be doing. I’m not asking them for a checked-off list every day of what they’ve accomplished, or riding them on arbitrary sub-deadlines. They know when we go live, they know the work that needs to be done, and they’re budgeting their own time, burning the candle at both ends to meet that deadline, and letting me know when it doesn’t seem possible. Our staff, all of them–not just Digital Futures, were hired because they had a skill set we wanted. They are professionals and we trust them to do their jobs. And that’s my job–to trust them to do their jobs, and to remove any and all barriers as they pop up along the way. And there have been a few.

It’s weird to me that my job no longer involves the direct creation of content. I’m not coding any more. I’m not writing for the web any more. I’m the way-maker, the barrier-smack-down-er, the black ops ninja style manager who gets things through that no one thought would get through. There must be something to this whole ‘trusting your staff’ phenomenon, yes? To keeping things easy, straight-forward, and efficient. So, to all the fancy management theory and software to make you more efficient and track your employees better, I say: Screw it. Do your job and let others do theirs. We all get more done.

posted by Raj Vaishnaw @ 9:35 AM 0 Comments

Choosing a Web Content Management System: 8 Pitfalls to Avoid

Maintaining a strong web presence is fundamental for any serious organization today. For a business, their web site is typically the first stop for prospects on their way to a purchase decision—and the place where customers go for support and information after a purchase. Likewise, many organizations today create intranets or extranets to foster communication and collaboration with their employees, customers and partners. These sites are often portals which integrate third party web applications, document management systems, and user personalization, and may touch thousands or even millions of people. Educational and governmental organizations also require a strong presence. Their web site may convey important information to their constituents, present key information for current or potential students, or allow information sharing among employees. From a marketing perspective, the evidence is indisputable: Respondents to a 2009 Aberdeen Group survey overwhelmingly indicated that their top marketing channel was their web site, followed closely by e-mail marketing activities.

Creating and maintaining an effective web site, intranet, or extranet that is continually updated with fresh content can be challenging. Traditionally, the people responsible for creating content were forced to turn to the IT department in order to get it published. Many organizations still operate this way, but it’s increasingly become more expensive and impractical to utilize this approach. With IT juggling multiple tasks, managing web content becomes just another to-do item in a long list of priorities. Content owners become frustrated because it takes too long to get their material on the web, iterating content changes add frustrating delays, and IT staffers are pulled away to tasks that may add more value to the company’s bottom line.

Responding to changing demands can also be an issue. As needs change over time, the web site must be flexible enough to respond to the changes and allow users and site administrators to reconfigure pages and content on individual pages.

A faster and more efficient route is to deploy a web content management system (CMS) that is both user-friendly and cost effective. Finding a good CMS that fits a company’s web and business strategies is another matter. The number of CMS products on the market has grown substantially over the years, with both proprietary and open source solutions available. But organizations should carefully consider what to look for in a CMS—and the pitfalls to avoid. Let’s take a look at some of the key issues to consider before making a decision on a CMS system.
Closed v. Open Systems

There are many “closed” (proprietary) CMS systems on the market. But closed CMS platforms bring significant challenges. First, they almost always include hidden costs. If the CMS system does not perfectly match your business needs out of the box, you’ll pay the vendor extra—maybe a lot extra—every time you want to add new features to your web site. It’s a good idea to do a detailed cost breakdown on a proprietary CMS system. In typical scenarios, the cost for purchasing proprietary CMS software represents only about half the price of getting a system that functions according to your organization’s needs and specifications. Because there is a relatively small pool of technical talent that has the expertise to customize a particular closed system, that talent can get away with charging a lot of money for their work.

Open source CMS systems are distributed at no cost and make their full source code available to developers. If an open source CMS achieves significant market adoption, this approach can encourage innovation among third parties who create add-ons for the open source core and allow much more freedom for market principles to work. This may result in a wide range of products and solutions you can use to customize your CMS system at a much lower price than in a proprietary system. If there is high demand for particular functionality in a popular, open source CMS system—for example, e-commerce capabilities—third-party developers will respond, innovate, and compete with one another. It is a win-win scenario because organizations can install a highly functional, affordable CMS system that is easily customized to meet current and future business requirements. At the same time, it unleashes the creativity of third-party vendors who can deliver great products in a competitive marketplace.
User Experience

As noted above, there are still organizations where employees rely on the IT department to publish web content. This is an expensive approach that introduces significant delays. But there’s a simple reason why it still exists: some CMS tools are not designed for non-technical users. Organizations looking to replace or upgrade their CMS systems, or install one for the first time, should gravitate towards CMS platforms that offer built-in, easy-to-use text editors and which allow users to easily add pre-defined functionality to their editable web pages. These systems typically require minimal training and might be as simple as showing content owners how to use an easy-to-use content editing tool. Assuming most web content owners already know how to use PC-based word processing tools, non-technical employees can begin posting their content as soon as the system is installed, reducing or eliminating the need for IT assistance.
Scalability

You expect your business to grow and expand over time—and your web site should be able to keep up. Many CMS systems are adequate when an organization is small, but cannot scale as the organization grows. If your CMS is not scalable—if it cannot grow in tandem with your business—it can be very expensive and complicated to migrate your web content to a new system capable of providing more features and handling more site visitors. Be sure to find out whether a potential CMS system can run in a web farm, where server hardware can easily be added to accommodate growing numbers of web site visitors.
Controlling Content

Your web site may be the public face of your organization or the primary portal for your employees to collaborate and access your digital assets so there is considerable risk if you don’t have good tools to control what, when, and how content is published. Serious damage can be caused even by your best employees through inadvertent publication of sensitive or incorrect information. When looking at CMS systems, find out whether they include easy-to-use tools and features that allow business managers and IT administrators to establish granular user permissions and automated content approval processes. These features are critical in ensuring that only authorized users are allowed to post content in specific areas of your web site, and that all new content goes through a content approval process before it goes live.
Technical Support

The level of outside support you can find for a given CMS system varies wildly, especially among open source solutions. On one end of the spectrum is the professional support you expect to receive with a proprietary system— typically at a high price. On the other end are free open source solutions, which may offer only online advice from the user community, and their community may be small. Some open source CMS systems which have a more solid business foundation provide a middle ground to these two extremes. These open source-based businesses may offer mission critical support options to the users of their software with support which is often indistinguishable in responsiveness and quality from proprietary CMS vendors. At some point, your organization will likely need help with your CMS system, whether it’s a question about a patch or something more significant like advice on a site migration.
Partner Network

Another important factor to consider—one that is sometimes overlooked—is who can help you build and modify your web site. Your needs a few years from now may require enhancements and additions to your web site that are not on the radar today. So it’s important to look at the community of web design firms, web hosting companies, training providers, software companies, and others who know and support a particular CMS system. Look for a CMS platform that comes with a rich “ecosystem” of partners who can provide a broad range of services and solutions to help you get the most out of your CMS investment. This is especially important for open source CMS solutions where a rich ecosystem of third-party software developers can generate a large variety of software add-ons which can quickly, inexpensively add functionality to your web site.
Update Notifications

Software usually evolves over time. You might get by using older versions of some software. However, it’s important to keep CMS systems updated to keep current on security patches and new features that can deliver more web site functionality. Open source CMS packages may offer no notification when a feature has been added or modified or when a security vulnerability has been identified in the software. You may be forced to continuously monitor the open source community to identify new patches and security concerns. Again, some open source CMS systems which have a more solid business foundation, offer proactive email alerts for notifications of patches, security updates, and other changes that will keep your CMS running smoothly and safely.
Licensing

Licensing can be one of the most confusing—and potentially costly—aspects of acquiring a CMS system. All CMS system licenses come with a variety of privileges and restrictions. If there is any possibility your organization may build an application on top of a CMS system—for example, your developers might create a solution for a specific vertical industry that you will sell—it’s important to know whether you can sell the product while retaining the rights to your intellectual property. Some commercial licenses restrict you from reselling or redistributing a CMS system. Some open source licenses such as the GPL have restrictions which require you to contribute all of your proprietary code back to the open source community. Business-friendly open source licenses such as the BSD license provide the maximum freedom, allowing you to retain and commercialize your intellectual property.

Creating and maintaining a web site is a necessity in today’s marketplace if you want to grow your organization and communicate effectively with the customers, suppliers, employees, and partners who help your business thrive. Knowing what pitfalls to avoid when searching for a good content management system is an important step in making sure that your web site fills its mission as a vital business asset.

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posted by Raj Vaishnaw @ 9:34 AM 0 Comments